It’s easier for people to believe the food and beverage companies have the sole aim to cook delicious meals and satisfy each customer. Well, that’s one of the crucial jobs of a restaurant or food company. But, that’s not it! How to market the restaurant? How to encourage customers to pay a visit to the food store? How to retain customers? Well, the promotion of a food company is difficult than producing great quality food.
Marketing of PR for food is a key ingredient to a successful restaurant. Whether you run a land-based restaurant or an online food company, you need to implement effective marketing strategies to grow your brand. While some food companies manage to attract their target audience online, others end up making the common yet critical marketing mistakes.
Following a proper food marketing strategy is important for all food store operators looking for brand growth. Here we’ve listed the common food marketing mistakes the food marketers must avoid:
• A Cluttered Website
A well-designed food website is a must for grocery shops, supermarkets, restaurants, cafes, and local eateries. Whether you run a food business from home or a land-based store, you need a clean and user-friendly website to introduce your brand to the target audience.
We live in a world where customers check out the restaurant online before paying a visit. Most customers compare food companies online and go through reviews before making a decision. The advent of smartphones has allowed people to book a table at their favorite restaurant from the comfort of their sofa.
So, why would they want to go through the hassle of visiting the restaurant before checking it online? If you don’t have a website yet, consider building one. Similarly, if you run a poor-performance website that has a cluttered design and complex navigation, it is time to hire a professional web designer and improve your web performance.
• No Mobile Marketing
Mobile marketing is as important for food companies as a well-designed website. How do you think do people search for the top nearby restaurants online? Well, a majority of them use smartphones to research cafes and food shops. Customers want to access the information regarding menus, available tables, and promo offers before visiting a restaurant. In fact, they tend to book a table through mobiles.
Mobile marketing has become an important marketing tool for food companies. You can keep up the engagement of your existing customers by providing them with loyalty points for each order, exceptional discounts on certain occasions, and conduct interesting food contests.
Food companies must optimize their SEO and website for mobiles. You should also leverage other mobile marketing opportunities to get your brand in front of a wider audience.
• Neglecting Feedback and Customer Reviews
Feedback works as social proof. Your potential customers look for food companies that are reliable, trustworthy, and have positive reviews. Like word-of-mouth marketing, customer reviews play a crucial role in establishing your brand in the online market.
Food companies should use interesting marketing tactics, such as providing each customer with a standard feedback card for reviews. Ask your customers to write their email address and leave a review. This will help you gather the emails of your loyal customers. This way you can notify them about the latest offers.
Take their feedback and make necessary amendments in your services to improve your brand’s image in the market.
• Avoiding Google My Business Profile
Google has become the largest and the customer’s favorite search engine. Should users have any query, they Google it. A website is not sufficient for local restaurants and food shops out there. If you want to leave a better impression on online users, you need to claim your Google My Business account.
This way you will be able to provide your potential customers with all the latest information about your food shop. Setting up Google+ profile is as simple as submitting the basic information about your company, such as the location, contact no, email address, opening and closing hours, menus, website address, and customer reviews. Create an eye-catching profile with some photos of your shop, staff, and delicious food. Google prioritizes restaurants and food shops that have Google My Business profile.
It is also important to keep your profile up-to-date. If there’s any change in your restaurant timings or price, make sure the information is updated on your Google+ profile.
Hire PR for Food & Beverage Company and take your business to a whole new level. Good Luck!