Paper Cup Tips and Ideas for Your Coffee Shop

by Editorial Team | August 24th, 2016 | Tasty Thoughts

food in lapThere are so many things to do when you run a coffee shop. You need to make sure you have the right coffee beans, the right machines and the best baristas to present your customers with the best cups of coffee. The way you serve coffee matters as well. You can’t just settle for any paper cup. You need to have high quality, recyclable coffee cups that look great and function superbly. These next few tips and ideas will help get started with takeaway coffee cups without a problem.

Go Recyclable
It is essentially important to go for recyclable takeaway coffee cups. There are a lot of products on the market, but not all of them are 100% recyclable. It is always best to check with the seller or supplier before making any purchase commitment.

Recyclable coffee cups are just as useful as older, wax-based-cups. They are as durable and will keep the heat in for an extended period of time. The only difference is the material used to construct the cups.

Going with recyclable paper cups can also help position your coffee shop in the eyes of customers. Advertise the fact that you’re using recyclable cups, and you will have more customers appreciate your efforts.

Reusable Cups & Marketing Campaign
You are free to add your brand and other labels onto the surface of the coffee cups. This is a very good opportunity to start a marketing campaign that will keep customers happy. Instead of printing coffee-related quotes and the logo of your coffee shop, add tutorials on how to use the takeaway coffee cup on the surface.

There are a lot of ideas to print, too. The recyclable coffee cups can be used as pencil cups at the office. They can also be used as part of compost. Compost requires dry material like shredded newspaper or sawdust. Since coffee cups are recyclable, they too can be used for the purpose.

By printing the tutorials on how to reuse your coffee cups, you are spreading awareness about the environment and allowing customers to reuse the takeaway cups to their advantage. The campaign, paired with the use of recyclable cups, will be a good boost to your brand’s credibility and reputation.

Design & Form
The two most important factors to consider when choosing coffee cups are form and design. The shape of the disposable coffee cup will influence how customers interact with their coffee. Double-walled coffee cups – also known as insulated cups – are great for keeping the outer surface of the cup warm (and not hot).

Ripple cups, on the other hand, have a simpler, more retro feel to them. They are nearly as effective at keeping the outer surface warm enough to hold. You can then add your branding, your logo and the marketing idea we talked about earlier to make the takeaway cups entirely yours.

Once you take these tips and ideas into considerations, choosing coffee cups for your coffee shop and designing the right branding to add should be pretty easy to do. Before you know it, your customers will be able to recognise your brand just by seeing your cups.

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